Landscape Structures Inc., the leading designer and manufacturer of commercial playground equipment based in Delano, Minn., unveiled Aquatix™ by Landscape Structures today at the 2016 National Recreation and Park Association (NRPA) Annual Conference. Aquatix, formerly Aquatic Recreation Company, was acquired by Landscape Structures in October 2015.
The rebranding of Aquatix, the leader in quality water feature design, fabrication and construction based in Eden Prairie, Minn., is part of a transformation to increase awareness of the company. The first component of the new brand identity is the logo. The new look connects with Landscape Structures’ brand and helps illustrate the position of Aquatix in the industry.
Additionally, Aquatix has redesigned its website, aquatix.playlsi.com, to incorporate the look and feel of the new brand. “Our goal with the rebranding is to strengthen how Aquatix is represented to our clients and employees,” said Pat Faust, president of Landscape Structures. “The new look reflects the core competencies of Aquatix while applying the design and innovation leadership for which Landscape Structures is known. We are excited to create and bring imaginative new aquatic play experiences to the marketplace.”
In addition to unveiling the new brand of Aquatix at NRPA, two new products for interactive water environments were introduced. VersoSplash™ and WaterLimbo™ encourage kids to experience water in novel ways through game based events and innovative cause-and-effect activities. The new contemporary water products provide an inclusive, sensory-rich nature play experience in water for children of all abilities.